# Threestory Studio

Threestory Studio helps stewards of public and private places create narrative spaces: physical environments where story, movement, interpretation, information design, wayfinding, sensory detail, and human connection work together.

The studio is led by Erik Jacobsen and draws on communication design, information design, data visualization, brand strategy, senior marketing leadership, spatial planning, office and residential design experience, wayfinding, nonprofit leadership, educational environments, camp experiences, and community exhibit work.

## Best Summary

Threestory Studio helps museums, cultural venues, outdoor places, campuses, retreat environments, community exhibits, offices, and mission-driven organizations turn physical spaces into meaningful visitor experiences. The work bridges message, space, and experience so places can teach, orient, move, and connect people.

## Primary Site Positioning

- Core idea: Narrative spaces that live.
- Primary audience: leaders and stewards of public spaces, cultural venues, exhibits, campuses, camps, nonprofits, and mission-driven environments.
- Primary value: clarify the story, shape the experience, and connect physical environments to mission and human impact.
- Tone: polished, modern, grounded, thoughtful, practical, and human-centered.

## Core Services

- Narrative space strategy
- Interpretive planning and messaging
- Visitor experience design
- Spatial flow and wayfinding analysis
- Environmental storytelling
- Information design and explanatory graphics
- Data visualization for public understanding
- Brand, communication, and editorial structure
- Concept development, diagrams, and 2D/3D mockups
- Space evaluation and early-stage design consulting

## Differentiators

Erik Jacobsen combines skills that are often separated across different roles: brand and communication design, data visualization, information design, marketing leadership, physical space planning, wayfinding, educational leadership, and experience design. This makes Threestory Studio useful when an organization needs to clarify what a place should mean and how people should move through, understand, and remember it.

## Main Pages

### Home

URL: https://threestory.com/

Purpose: Introduces Threestory Studio's positioning around narrative spaces, spatial experience, and meaningful impact.

Key themes:

- Strategy, story, and spatial experience
- Narrative spaces that live
- Places with meaningful impact
- Bridging message, space, and experience
- What is the untapped potential of this place?

### Narrative Spaces

URL: https://threestory.com/narrative-spaces.html

Purpose: Explains the Narrative Space Impact Framework and the six levers that shape a meaningful physical experience.

Six levers:

- Shape: the form and physical constraints of a space
- Flow: movement, sequence, pacing, and wayfinding
- Sensory Experience: light, sound, texture, scale, atmosphere, and embodied perception
- Messaging: interpretive content, communication, graphics, and meaning
- Interaction: participation, objects, activities, displays, and shared engagement
- Human Connection: reflection, community, shared memory, and interpersonal meaning

### Our Story

URL: https://threestory.com/our-story.html

Purpose: Describes Erik Jacobsen's background and the evolution of Threestory Studio as a combination of narrative spaces, information design and data visualization, branding and communication design, and strategy.

Key themes:

- Three stories under one roof
- Communication design and spatial experience
- Erik Jacobsen's cross-disciplinary background
- Practical implementation informed by strategy, leadership, design, and production

### Newsletter

URL: https://threestory.com/newsletter/

Purpose: Signup page for occasional Threestory Studio updates. The page preserves the existing Mailchimp integration and lets subscribers choose interests in Data Viz & Info Design or Poetry & Photography (Threestory Press).


## Preserved Interactive Resources

These pages are not part of the main navigation, but they are intentionally preserved because many existing links point to them and they have analytics/search value.

### Latter-day Apostles

URL: https://threestory.com/apostles/

Purpose: Interactive data visualization of apostles of The Church of Jesus Christ of Latter-day Saints, showing age, tenure, and seniority.

Related page:

- https://threestory.com/apostles/apostles_all.html: interactive chart of all Latter-day Saint apostles since 1835.

### SCOTUS Seniority

URL: https://threestory.com/scotus/

Purpose: Interactive data visualization of U.S. Supreme Court justices, showing age, tenure, and seniority.

Related page:

- https://threestory.com/scotus/scotus_all.html: interactive chart of all U.S. Supreme Court justices by age and tenure.

## Hidden or Future Content

Field Notes exists as a future blog or writing section but is intentionally hidden from launch navigation for now.

## Contact

Email: erik@threestory.com
LinkedIn: https://www.linkedin.com/in/erikjacobsen/
Instagram: https://www.instagram.com/threestorypress/
Newsletter: /newsletter/